Richmond Harley-Davidson®
12200 HARLEY CLUB DR, ASHLAND, VA 23005

804.752.2800
About Us

About Us

At Richmond Harley-Davidson® our customers come first.

Our mission statement is:

"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."

Richmond Harley-Davidson® is proud to be one of the leading dealerships in Virginia. Since its inception, Richmond Harley-Davidson® has been a featured destination for many locals and tourist throughout the years. Richmond Harley-Davidson® is an award winning Elite Dealership that has been recognized by Harley-Davidson® Motor Company and H-D® Financial Services as well as our community for its commitment to our customers. We strive to provide unparalleled customer service in all facets of the dealership. Richmond Harley-Davidson® boasts one of the largest showrooms in the Tri-State area which is equipped with the newest Harley-Davidson® models and large selection of  pre-owned bikes. Home to the 2nd largest shop in the "Mid Atlantic" and open 7 days a week. Our staff of factory trained and certified technicians are here to help you with all of your needs to keep you on the road.

Why Purchase from Your Local Dealer?

  • Convenience - Close to home, your local dealer provides a wealth of knowledge regarding the product, as well as on-site inventory for you to tour and test drive prior to making your purchase.
  • Relationships - Purchasing locally allows you to establish a relationship with your dealer representative providing you with the convenience of service and support when you need it.
  • Service after the Sale - Many dealers put their purchasing customers first when it comes to getting your coach serviced. You will experience the value your local dealer can add to your purchase.
  • Local Economy - Local purchases help to keep tax dollars and people at work in your community.

Richmond Harley-Davidson & Steel Horse Harley-Davidson proudly serve Central Virginia and the Mid-Atlantic